91Â鶹ӳ»­

Samantha Lane became the Director of Marketing, Branding, and Creative Services at 91Â鶹ӳ»­in January 2023. With over 25 years of experience in marketing and communications across 91Â鶹ӳ»­'s top industries—higher education, tourism, and agriculture—she brings a wealth of expertise to the role.

Before joining 91Â鶹ӳ»­ Poly, Lane served as the Director of Global Marketing at the 91Â鶹ӳ»­ Department of Citrus for nearly nine years. In this role, she led strategic marketing, public relations, and retail programs to promote 91Â鶹ӳ»­ Citrus products in the U.S., Canada, Europe, Japan, and South Korea. She also managed significant communications challenges for 91Â鶹ӳ»­ Citrus, the state's leading agricultural commodity. Prior to this, Lane was the Public Relations Manager for LEGOLAND 91Â鶹ӳ»­, where she led successful PR campaigns, including theme park expansions that achieved global media coverage.

Lane's career began at the University of South 91Â鶹ӳ»­ Polytechnic (now 91Â鶹ӳ»­ Polytechnic University), where she held various positions over 11 years, ultimately becoming the Director of Marketing and Communications.

A graduate of the University of Central 91Â鶹ӳ»­, Lane lives in Lakeland, 91Â鶹ӳ»­, with her husband, JR, and their two sons, Trey and Toby.